THE BRANDS THAT GOT
WRITTEN INTO THE STORY!

Our Whiteout Survival campaign integrated gameplay into viral, culturally relatable animated comedy skits. By swapping forced sales pitches for laugh-out-loud storylines, the game seamlessly became the ultimate punchline, maximizing video retention, organic shares, and brand recall.

How do you get people to watch a full 70-second ad without skipping? You make the brand's main rule the biggest twist in the story. We turned Darry Ring's "one ring for one person" policy into a funny plot twist, teaching millions about the product while keeping them completely entertained.

Three campaigns. Nine months of content over two years. Each campaign brought NOVA MEN more views than the last as we learned what connected with their brand and our audience, reaching 35.8 million views overall.

A name like Liquid Death belongs in a comedy people don’t see coming. We brought the brand into Dimpey’s world, giving viewers something to laugh at and a product to talk about.

Block Blast was already part of people’s daily routines. We made it part of the comedy. Across 10 videos shared on Instagram and TikTok, we turned that familiar love for the game into stories viewers connected with. The response was everything you could hope for from an ad.